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 Sports
doping scandals have reached epic proportions - crippling
entire sporting industries, devaluing marketing investments,
and damaging brands of major corporations.
Government-funded anti-doping agencies are simply outgunned. Total global sports sponsorship value (not including advertising) was US$33.6 billion in 2006. The World Anti-Doping Agency's (WADA's) 2006 annual operating budget for all sports globally was ~US$20 million.
Iustus is a private, non-governmental, and non-sanctioning
entity. We work directly with corporations and cycling teams to
provide them with independent third-party sports assurance programs. These sport assurance
and risk management programs utilize cutting-edge technologies
to protect brands by maintaining, or rebuilding, positive
consumer association with athletes and sport.
Iustus employs radical new private-sector technologies and methods to
protect marketing investments in sport. These include
pre-contract vetting, development of a "blood passport,"
blood biomarker tracking, use of real-time GPS devices
for athlete whereabouts, and sports environment monitoring.
Iustus discovers and delivers through an experienced team
of doctors, athletes, and business executives. learn
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